one.org

one.org

One.org is an amazing organization that does so much great work for the work. I decided on one area to focus this project on. Electricity is something that most of us take for granted. In Africa, it is not that accessible and this campaign is meant to bring that fact to light, so to speak using impactful statistics and imagery of the warped lightbulbs. These ads create an interesting visual that show that this is a serious problem that needs to be dealt with.